How to Optimize your Book Page on Amazon

Nicholas C. Rossis

This post is based on an article I helped write for SearchNurture titled How to Hit Your Target ACoS on Amazon.

Optimizing your Book Page

Amazon is, in effect, a giant search engine of products. To ensure that your book shows up first, you must target specific keywords both organically (i.e. based on your product description) and through Ads. However, no matter how successful your Ad is, all it can accomplish is lead shoppers to your product page. It is up to that to convince them to buy your book.

Ideally, everything on your book page will be tailored for your target audience. Let’s take, for example, my book, A Heaven for Toasters. I want shoppers searching for “sci-fi crime romance” to buy my book. What can I do to make sure they do so?

Title

Start with your page title. Think of it as a hook. Let…

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Google SEO Is The Solution As Social Media Use Drops Away – by Derek Haines…

Chris The Story Reading Ape's Blog

on Just Publishing Advice:

Do you need to change your digital marketing strategy?

Social media has a big problem.

Facebook is losing users due to data privacy concerns. Google+ is closing down. Twitter is becoming more political than social.

All these negative factors have and will make social media marketing far less effective.

Apart from the current issues that are concerning people about privacy and personal data use, there is a more fundamental problem with social media marketing.

If you are trying to promote your books, blog, services or you are affiliate marketing; there is an issue of intent.

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A Favorite Writing Tip

8 Best Ways To Gain Followers For Your Blog

The Art of Blogging

Traffic! It’s one of those words that I do not like much, for it almost begs us to forget that those stats represent actual people.

But… but… I know that one of the main reasons we blog is to be read by other people, so this makes it important to gain more followers, to receive feedback, to feel as if what you blog about truly matters to other people.

That’s why I compiled a list of the eight best ways to increase traffic and gain more followers for your blog.

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Are You In Love With Your Own Writing?

irevuo

“A word after a word after a word is power.” ― Margaret Atwood

There’s this thing called verbal narcissism. It’s pretty much the ability to game a wall, if it comes to that. To sell sand in the Sahara Desert.

It also means to be so in love with your own words that it could mean talking on and on about things that few people ever care about. Or it could happen that you do deliver a strong message, but you’re using so many words to do so, that it’s all distilled to the point of making people want to smack you over the head with their keyboards.

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Moving from CreateSpace to KDP: Sales, Royalties – by Chris McMullen…

Chris The Story Reading Ape's Blog

FROM CREATESPACE TO KINDLE DIRECT PUBLISHING

As you may know, Amazon is merging its two print-on-demand publishing services. CreateSpace is becoming part of Kindle Direct Publishing (KDP).

Originally, KDP was for Kindle eBooks, while CreateSpace was for paperbacks (and videos and even audio).

However, in recent months KDP has added print-on-demand publishing for print books. It has slowly evolved, and now matches CreateSpace in terms of quality, service, and prices (with a few subtle exceptions). Overall, in a few ways, KDP’s print-on-demand is a little above and beyond CreateSpace (it wasn’t originally, but now that it has finished evolving, it is now).

Last week, I transferred my paperback titles from CreateSpace to KDP. It was quick and easy. However, the reporting gave me some anxiety at first, and it took 4 days to catch up. It seemed a bit scary for a few days, but all is fine now.

I…

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How To Become A Better Writer With Seven Easy Writing Skills – by Derek Haines…

Chris The Story Reading Ape's Blog

on Just Publishing Advice:

You can learn how to become a better writer by noticing common weaknesses

Whenever I have to edit any form of writing; I start by looking for the obvious flaws that can weaken a text.

I’m not talking here about spelling errors and typos, because they can wait until later.

A first draft is a creative process that is all about getting the story out. Just start writing.

A writer shouldn’t worry too much about form and grammar at this stage.

But when it comes time for a second draft, good writers know that they can improve by searching for their frequent mistakes.

Perhaps I shouldn’t say mistakes. It is more a case of writing tics that occur during the creative writing process.

Every writer has a few bad habits, but knowing what they are is part of learning how to write well.

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