Tag Archives: promotion

Learn How To Market Your Books #MondayBlogs #amwriting…

Chris The Story Reading Ape's Blog

by Sacha Black

I get asked a lot of marketing and publishing questions. Most are easy to answer. But a teeny tiny nanosqueak percentage of them make my eye twitch. The ‘answer on a plate’ types who think there’s a magical panacea-button that will shower them in glittery dollar bills from their millionth book sale.

Anyway. I’m leashing my rant because contrary to excessive sarcasm and perpetual moaning, there is nothing I love more than helping people, especially if that help leads to selling or publishing books. And you know what helps you sell books?

Forehead creasing, caffeine addictions, midnight dates, multiple RSI cures and a laptop for a BFF.

Okay, fine. There are a few other things that rise out of the sweaty exhausted writer ashes to help bring in the dollars:

  • Understanding the market

  • Studying marketing

  • Studying copywriting

  • Experimenting

  • Being up to date with current trends

Find out more…

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5 Ways That Playing with Pricing Can Sell More Books – From the Writers in the Storm blog

Author Don Massenzio

Penny Sansevieri

Arrow pointing up over graph of money

Many authors talk about the complexity of book marketing, but sometimes it doesn’t have to be that hard. Sometimes all it takes is a tweak here or there to give your books a lift.

And with this being a new year, maybe it’s time for a new promotional boost that drives sales!

Adjusting a book price is often the last thing an author thinks of, but it’s a great tool to keep in your book marketing tool box if your book sales seem to be lagging.

You’ve probably heard this from other indie authors, or even experienced it yourself: once your book is on Amazon, it stagnates. You see virtually no movement.

And it’s disheartening to see your hard work just sit there. Believe me, I know. I hear it all the time. And, as an author myself, I understand.

But here’s the good news:…

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The Return of Smorgasbord Open House – Interviews for all writers and other creative artists.

Smorgasbord - Variety is the spice of life

The Open Houseseries ran from January 2016 for four months and was one of the most popular of the interview series.  I thought that we might revisit the theme for 2018.

This series will be joined in the next few weeks by an additional author interview which will be in audio and more details on that shortly.

Would you like to be interviewed?

It is open to writers across blogging, books, poetry as well as artists, musicians and photographers.

It is an opportunity to showcase your work from blog posts to sunsets on Smorgasbord and my social media platforms.

I also want it to showcase the person you are and discover more about what makes them tick, their inspirations and also some fun facts.

I have decided to retain the title of the series as Smorgasbord Open House. If you were interviewed two years ago that is not a…

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Book Metadata? What The Heck Is Book Metadata?

Chris The Story Reading Ape's Blog

by Derek Haines  on Just Publishing Advice site:

Book metadata is in the end, what really sells ebooks, so you need to know about it.

If you are an author and self-publishing on Amazon, Kindle, Smashwords, Draft2Digital, Apple, B&N or anywhere else, you need to know what book metadata is, and how to use it to help sell more books.

Take it from me, as an author who has been chronically lazy and left many of my long list of previously published books unchanged from the day they were published; times have changed. And how!

I have been booted into action, however, by this book metadata stuff because, well, um, here comes my admission. Because my book sales were falling, and I know why.

I have not made it easy for readers to find my books. No matter how many great reviews my books may have, if readers can’t search and find…

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Media Training for Authors – Advertising – Covers, Titles and Key Words by Sally Cronin

Smorgasbord - Variety is the spice of life

I am continuing the series on media training and marketing for authors which is adapted from my media training course for small businesses and charities. Authors are small businesses with a product that needs marketing to obtain sales. Once you start thinking of yourself as a business it tends to focus your mind differently.

One of the jobs that gave me some perspective on marketing and promotion, was the several years I spent as advertising sales manager for a free paper in London and then a holiday publication company.

Part of my job was writing copy for clients who could not afford to spend a fortune with an agency. This was quite an interesting challenge because most companies, whatever their product wanted to put their name in large letters front and centre. So for example:

Great name, but what does the person who is looking for a new car see…

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4 Social Media Productivity Tips for Authors…

Chris The Story Reading Ape's Blog

By Frances Caballo  on The Book Designer site:

Image from Bigstock Photo

Every writer’s dream is to publish a book that soars in popularity and sells oodles of copies.

And perhaps every writer’s nightmare is learning how to market a book and then doing the marketing.

What’s a writer to do?

It’s like the chicken and the egg quandary – which came first? Well, in the world of publishing, the marketing starts before the book is finished. The idea for the book comes first, followed by the simultaneous acts of marketing and writing, and finally the book appears on virtual shelves, followed by even more marketing.

Whew! Is that a collective groan that I hear?

If all you want to do is write and publish books, cool. Go for it! But if you’d also like to sell books, the inevitable question is when will you commit yourself to learning how…

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How NOT to promote your books on Goodreads – Guest Post by, Jemima Pett…

Chris The Story Reading Ape's Blog

According to Goodreads, the site has over 55 million members worldwide. That’s a lot of readers. It doesn’t take much to understand why nearly every self-published person comes to the conclusion that they should be promoting their books on the site.

It’s a sensitive issue, and one that has changed a little since the original Goodreads was sold to Amazon. I notice more ways that Amazon and Goodreads use each others’ opportunities. Amazon now enables you to do giveaways… Goodreads has been doing that since it started. Goodreads now has an extensive list of marketing opportunities that it promotes to authors, which look like things in the Amazon school of marketing to me, but are nevertheless valid and valuable opportunities – so take them.

In researching this post, I was surprised by things I knew about but didn’t know about. I knew about giveaways, I’d seen themed months, and I…

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