Tag Archives: promotion

Book Metadata? What The Heck Is Book Metadata?

Chris The Story Reading Ape's Blog

by Derek Haines  on Just Publishing Advice site:

Book metadata is in the end, what really sells ebooks, so you need to know about it.

If you are an author and self-publishing on Amazon, Kindle, Smashwords, Draft2Digital, Apple, B&N or anywhere else, you need to know what book metadata is, and how to use it to help sell more books.

Take it from me, as an author who has been chronically lazy and left many of my long list of previously published books unchanged from the day they were published; times have changed. And how!

I have been booted into action, however, by this book metadata stuff because, well, um, here comes my admission. Because my book sales were falling, and I know why.

I have not made it easy for readers to find my books. No matter how many great reviews my books may have, if readers can’t search and find…

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Media Training for Authors – Advertising – Covers, Titles and Key Words by Sally Cronin

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I am continuing the series on media training and marketing for authors which is adapted from my media training course for small businesses and charities. Authors are small businesses with a product that needs marketing to obtain sales. Once you start thinking of yourself as a business it tends to focus your mind differently.

One of the jobs that gave me some perspective on marketing and promotion, was the several years I spent as advertising sales manager for a free paper in London and then a holiday publication company.

Part of my job was writing copy for clients who could not afford to spend a fortune with an agency. This was quite an interesting challenge because most companies, whatever their product wanted to put their name in large letters front and centre. So for example:

Great name, but what does the person who is looking for a new car see…

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4 Social Media Productivity Tips for Authors…

Chris The Story Reading Ape's Blog

By Frances Caballo  on The Book Designer site:

Image from Bigstock Photo

Every writer’s dream is to publish a book that soars in popularity and sells oodles of copies.

And perhaps every writer’s nightmare is learning how to market a book and then doing the marketing.

What’s a writer to do?

It’s like the chicken and the egg quandary – which came first? Well, in the world of publishing, the marketing starts before the book is finished. The idea for the book comes first, followed by the simultaneous acts of marketing and writing, and finally the book appears on virtual shelves, followed by even more marketing.

Whew! Is that a collective groan that I hear?

If all you want to do is write and publish books, cool. Go for it! But if you’d also like to sell books, the inevitable question is when will you commit yourself to learning how…

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How NOT to promote your books on Goodreads – Guest Post by, Jemima Pett…

Chris The Story Reading Ape's Blog

According to Goodreads, the site has over 55 million members worldwide. That’s a lot of readers. It doesn’t take much to understand why nearly every self-published person comes to the conclusion that they should be promoting their books on the site.

It’s a sensitive issue, and one that has changed a little since the original Goodreads was sold to Amazon. I notice more ways that Amazon and Goodreads use each others’ opportunities. Amazon now enables you to do giveaways… Goodreads has been doing that since it started. Goodreads now has an extensive list of marketing opportunities that it promotes to authors, which look like things in the Amazon school of marketing to me, but are nevertheless valid and valuable opportunities – so take them.

In researching this post, I was surprised by things I knew about but didn’t know about. I knew about giveaways, I’d seen themed months, and I…

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Why Self-Publishers Should Avoid Bookstores

CATHERINE RYAN HOWARD

Recently I was asked to write a sort of factsheet that would act as a starting point for Irish writers considering self-publishing their work. It was a really interesting experience for me because since I signed a traditional deal back in 2015 – Distress Signals was published in May of last year and my second thriller, The Liar’s Girl, will be out next March – I haven’t really spent too much time thinking about self-publishing. So it had been a while since I had to commit to paper (or screen) my feelings on it. Would my advice be different with the benefit of these past two years? Is there such a huge difference between sneaking a peek behind the curtain and getting to go play behind it that my views would change completely? Is there anything I said three, four or even five years ago that I would never…

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4 Tips for Creating a Successful Book Blog

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If you love to read and you’re wondering what your next blog should be about then a book blog is the obvious first choice. Many great writers use book blogs to review and promote books they come across.

However, if you’re a novelist, then your book blog serves an additional purpose. It’s an additional opportunity to brand and market your book to followers who may one day become your customers, and form your fan base.

So how do you ensure you start off on the right foot, and make the best out of your book blog? Check out our four tips below.

1. Write About More than Your Book

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One of the biggest mistake indie authors make is giving in to that drive to sell, sell, sell. There is often either a push for people to buy the books,  or read and review a free copy.

You might be thinking…

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Why You Should Market to Grow Your Author Platform–Not to Sell Books…

Chris The Story Reading Ape's Blog

By Matt Aird  on The Book Designer Site:

Today, marketing specialist Matt Aird discusses a question that bedevils lots of authors when they begin their publishing journey. Are they marketing to sell their books, or to build their brand and platform? Here’s his report.

As authors, we’re responsible for spending our advertising dollars and marketing time in the most efficient ways possible. We don’t have five- or six-figure advertising budgets, or a team of people working around the clock. We need to get maximum impact from every single dollar and minute we invest.

What most authors might not consider however, is that there are two ways we can advertise.

We can advertise to sell books now. Or, we can market to build an Author Platform.

We’ll look at the differences between these two approaches in a moment, but first let me clarify what I mean by “Author Platform.”

Every author…

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