Tag Archives: promotion

How NOT to promote your books on Goodreads – Guest Post by, Jemima Pett…

Chris The Story Reading Ape's Blog

According to Goodreads, the site has over 55 million members worldwide. That’s a lot of readers. It doesn’t take much to understand why nearly every self-published person comes to the conclusion that they should be promoting their books on the site.

It’s a sensitive issue, and one that has changed a little since the original Goodreads was sold to Amazon. I notice more ways that Amazon and Goodreads use each others’ opportunities. Amazon now enables you to do giveaways… Goodreads has been doing that since it started. Goodreads now has an extensive list of marketing opportunities that it promotes to authors, which look like things in the Amazon school of marketing to me, but are nevertheless valid and valuable opportunities – so take them.

In researching this post, I was surprised by things I knew about but didn’t know about. I knew about giveaways, I’d seen themed months, and I…

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Why Self-Publishers Should Avoid Bookstores

CATHERINE RYAN HOWARD

Recently I was asked to write a sort of factsheet that would act as a starting point for Irish writers considering self-publishing their work. It was a really interesting experience for me because since I signed a traditional deal back in 2015 – Distress Signals was published in May of last year and my second thriller, The Liar’s Girl, will be out next March – I haven’t really spent too much time thinking about self-publishing. So it had been a while since I had to commit to paper (or screen) my feelings on it. Would my advice be different with the benefit of these past two years? Is there such a huge difference between sneaking a peek behind the curtain and getting to go play behind it that my views would change completely? Is there anything I said three, four or even five years ago that I would never…

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4 Tips for Creating a Successful Book Blog

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If you love to read and you’re wondering what your next blog should be about then a book blog is the obvious first choice. Many great writers use book blogs to review and promote books they come across.

However, if you’re a novelist, then your book blog serves an additional purpose. It’s an additional opportunity to brand and market your book to followers who may one day become your customers, and form your fan base.

So how do you ensure you start off on the right foot, and make the best out of your book blog? Check out our four tips below.

1. Write About More than Your Book

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One of the biggest mistake indie authors make is giving in to that drive to sell, sell, sell. There is often either a push for people to buy the books,  or read and review a free copy.

You might be thinking…

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Why You Should Market to Grow Your Author Platform–Not to Sell Books…

Chris The Story Reading Ape's Blog

By Matt Aird  on The Book Designer Site:

Today, marketing specialist Matt Aird discusses a question that bedevils lots of authors when they begin their publishing journey. Are they marketing to sell their books, or to build their brand and platform? Here’s his report.

As authors, we’re responsible for spending our advertising dollars and marketing time in the most efficient ways possible. We don’t have five- or six-figure advertising budgets, or a team of people working around the clock. We need to get maximum impact from every single dollar and minute we invest.

What most authors might not consider however, is that there are two ways we can advertise.

We can advertise to sell books now. Or, we can market to build an Author Platform.

We’ll look at the differences between these two approaches in a moment, but first let me clarify what I mean by “Author Platform.”

Every author…

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Smorgasbord FREE Author and Blogger Promotion 2017…

Chris The Story Reading Ape's Blog

My aim is to not only promote authors and their books but to also recognise the work of bloggers who might not be published but have great writing skills. 

Take a read through the current promotions and the submission details please so that I can get your book or blog promoted as quickly as possible.

Promotional Opportunities include:

Cafe and Bookstore

Author Book Reading and Interview

and MORE:

Please read the guidelines in full HERE

I look forward to hearing from you

Sally G. Cronin

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Market Your Book For The Right Age

Nicholas C. Rossis

Reading time | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksHow much time do people of various ages spend reading? How true is the commonly held rule of thumb, that the older a person, the more they spend reading?

The answer can be found in a recent article by James Tozer published by 1843 (The Economist’s sister publication). It quotes data from the American Time Use Survey (ATUS), an annual survey run by the Bureau of Labor Statistics to examine how leisure time has changed in the last 10 years.

What, you may ask, is the main change since 2006? The rise of the mobile phone, is the simple answer. So, how has that changed the way people spend their leisure time?

The 65+ Group: More TV, Less Reading

Reading time data | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Image: 1843

To my surprise, it turns out that it’s the 65+ who have the greatest decrease in time reading. Their reading time has decreased from 50′ to…

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Your Five-Minute Guide to Pricing Your Self-Published Book…

Chris The Story Reading Ape's Blog

By Fred Johnson on The Book Designer site:

There’s one question that we editors hear again and again from the self-publishing writers we work with: how much should I charge for my first book?

It’s certainly a tricky question. The history of self-publishing is littered with tragic tales of overpriced and underpriced books falling at the wayside as stingy or sceptical crowds pass them by. It’s one of the most common mistakes self-publishing writers make.

What’s the Problem?

Pricing your book isn’t a one-size-fits-all kind of deal. It depends on what you’ve written, how long your book is, how established you are as a writer, and any recognition, reviews, or awards you or your work have amassed. The quality of the cover, formatting, and design will also play an important role. Before you think about pricing your book, look over these tips…

Guide to Pricing Your Self-Published Book

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