Tag Archives: amazon

The Importance of Categories and Keywords for Your Books on KDP…

Chris The Story Reading Ape's Blog

by Melinda Clayton  on the Indies Unlimited site:

I hate keywords. “Use keywords,” they say, for your blog post, your KDP book, your website, your AMS ads. Figuring out which keywords to use is harder for me than writing the actual post/book/ad. But I’m learning.

An example: the other day while checking the Amazon rank of one of my books after a sale, I noticed something odd. The rank in three different categories was showing. The first one was:

Books>Literature and Fiction>Genre Fiction>Historical>Cultural Heritage

That made sense. I’d selected cultural heritage as one of my categories upon publishing. The book is historical fiction, set deep in the Appalachian Mountains. The culture of that area during that time period is central to the story.

But the next line looked like this:

Kindle>Kindle Ebooks>Art, Music, and Photography>Drama & Theater.

The third line was even weirder:

Kindle Store>Whispersync for Voice>Drama

What the heck was…

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Buy New, Get Secondhand? The Latest From Amazon – Kara Isaac

Chris The Story Reading Ape's Blog

A couple of months ago there was a bit of a kerfuffle (to put in mildly) in the publishing world when Amazon announced a change in their “buy box” policy when it came to books. That magical little box that looks a lot like this…

Previously, the buy box for books was always Amazon (see above) which meant that when someone bought a book it was (a) brand new and (b) the publisher (and by default the author) were paid for it. Recently, Amazon changed their policy to allow other third party sellers to “bid” for the buy box and sell “as new” copies of books as if they are new “new”.

So now, we have a buy box that can now look a little something like this…

The impact is huge because, honestly, who really looks at who the vendor is in the buy box? Most people just assume…

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Amazon Has A Fake Book Problem

David Gaughran

Fake books – powered by clickfarms – are gatecrashing Amazon’s charts. And despite being aware of the issue for well over a year, Amazon has failed to resolve it.

If you look at the Kindle Store Best Seller charts right now, and click over to Free Books, you will see that the Top 20 currently has five suspicious-looking titles.

None of them have reviews. All were published in the last week. They have no Also Boughts – meaning they have had very few sales. Each of these titles are around 2,500 pages long, seem to have duplicated content, and are enrolled in Kindle Unlimited.

What is going on here?

For over fifteen months now, scammers have been raiding the Kindle Unlimited pot using a well-worn trick. They usually pilfer the content first of all – often by stealing an author’s original work and running it through a synonymizer – and…

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Don’t Advertise With Amazon Until You’ve Read This

Nicholas C. Rossis

Yes, this is the long-promised post where I share my experience advertising with Amazon and the things I’ve learned — things that could make or break your campaign.

What I’ve Learned Advertising With Amazon

You may remember my past experiences with Amazon Marketing Services (AMS) and the recent plan I’d set for myself. I started promoting in April with 3 kinds of ads:

Ad #1: Sponsored Products, Manual Keywords

This was the bulk of my promos. I chose up to 1,000 keywords for each book and used them to target potential readers.

How does one come up with so many keywords, you ask? Well, there are two easy ways:

Advertising with Amazon (AMS) | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books1. Choose The Best-Selling Books In Your Genre

The first strategy requires that you find the genres in which your books sells. Amazon does some automatic choosing for you, and you can sometimes see these listed under your book details…

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