Tag Archives: marketing

Sally’s Cafe and Bookstore – Summer #Sale – Phase Two – #Free Books in July

Smorgasbord - Variety is the spice of life

Now that the posts for the books that are reduced in price are nearly full… it is time to set up some posts for those of you who have FREE books during July. Personally I prefer to encourage sales of books rather than giving them away. But, it does help generate some reviews, and it can act as a promotion for a new book that is coming soon.

It also is a way to reactivate older books that might now be overlooked and if you can get even one or two new reviews it does help revive interest in them and your other books.

That being said.. I am an indie author so am not part of the various programmes on Amazon.. but one of my books will be FREE from this Saturday for a week… you will need to email me to let me know if you would like…

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So You Think Social Media Won’t Sell Your Books? – by Frances Caballo…

Chris The Story Reading Ape's Blog

on Social Media Just for Writers:

Every indie author hears the message, “You have to use social media to sell your books.”

But is it true?

Continue reading HERE

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Social Media for Authors: Quick Tips to Get It Right – by Kimberley Grabas…

Chris The Story Reading Ape's Blog

on Your Writer Platform:

No matter how difficult it proves to be to get your ideas and stories down on paper, it’s more often the promotional aspects of “being a writer” that become the biggest obstacles for today’s author.

In the following post, professional writer, Jessica Fender, shares a bit of her struggle in “getting the book out there”, as well as her suggestions on how to effectively use social media channels to engage readers and build relationships you’ll leverage for this, and every book you write.

Continue reading HERE

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Writers, Don’t Wear a “Black Hat.” 10 Ways to Tank Your Author Brand – by Anne R. Allen…

Chris The Story Reading Ape's Blog

Aggression, greed, and paranoia do not enhance your author brand

Recently there’s been a bizarre drama going on in the book world. It’s been given the name #cockygate, because it involves a cocky author who managed to trademark the word “cocky” in a deluded attempt to eliminate the “competition” and “protect” her author brand.

She ended up doing the opposite.

Continue reading HERE

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An Open Letter to Jeff Bezos…

Have We Had Help?

jeff-bezos

… asking Jeff Bezos to help himself and his contributing authors.

Dear Jeff,

We all know that the only thing you fear is the loss of income. I wonder if you are aware how much you are losing from non sales of ebooks in your literary section? Currently you have several million books of ours consigned to the literary equivalent of purgatory. Why? Because of your company’s ridiculous rating system, designed to consign a book to oblivion in a couple of days after it goes live on Amazon if it isn’t instantly bought in its thousands by the general public worldwide.

Someone close to you who you trust needs to make you aware of how much lost profit is currently sitting on your electronic shelves! It’s bad enough that you allowed your minions to come up with ways of saving money by changing the rules regarding the pittance paid out…

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Hare and Tortoise – Online Marketing vs Social Media Marketing – by Derek Haines…

Chris The Story Reading Ape's Blog

 on Just Publishing Advice:

Online Marketing vs Social Media Marketing.

Which one works best to promote your books or services?

Every author or blogger knows that both forms of digital marketing are useful in attracting readers and book buyers.

In fact, because blogging and selling books are such hand in hand activities now, the line between them can often get blurred.

Continue reading HERE

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How Does Amazon.com Sales Rank Work?

chrismcmullen

AMAZON.COM SALES RANK

Amazon assigns a sales rank to every product that has sold at least one time.

The lower the number, the better the product is selling.

For example, a sales rank of 2500 is better than a sales rank of 375,000.

The product that sells the best in its category has a sales rank of 1.

CATEGORY RANKS

Amazon has different ranks for different types of products.

Books are ranked independently from sports equipment and video games, for example.

For a given type of product, there are also category ranks.

For example, a few Books categories include Romance, Children’s, and Science.

A great overall rank is more impressive than a category rank.

For example, a book has to sell quite frequently to rank 500 overall in Books, but can sell much less frequently and still rank 500 in Romance.

A good rank in a broad category is more…

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