Tag Archives: marketing

Sally’s Cafe and Bookstore – New on the Shelves – 13 Steps to Evil by Sacha Black

Smorgasbord - Variety is the spice of life

Delighted to welcome a new author to the bookstore today with her new release 13 Steps To Evil: How to Craft Superbad Villains by Sacha Black

About the book

Your hero is not the most important character in your book. Your villain is.

Are you fed up of drowning in two-dimensional villains? Frustrated with creating clichés? And failing to get your reader to root for your villain?

In 13 Steps to Evil, you’ll discover:

+ How to develop a villain’s mindset
+ A step-by-step guide to creating your villain from the ground up
+ Why getting to the core of a villain’s personality is essential to make them credible
+ What pitfalls and clichés to avoid as well as the tropes your story needs

Finally, there is a comprehensive writing guide to help you create superbad villains. Whether you’re just starting out or are a seasoned writer, this book will…

View original post 625 more words

Leave a comment

Filed under Uncategorized

Author Newsletter vs. Author Blog: Five Reasons I Prefer a Blog, and Six Reasons You Might Not…

Chris The Story Reading Ape's Blog

by Anne R. Allen

“The one with the biggest email list wins” is the current mantra of pretty much every book marketer on the planet. The author newsletter is supposed to be the most important weapon in your book marketing arsenal.

Marketing experts tell authors their #1 goal should be to collect as many email addresses as possible for the purpose of sending our victims fans weekly or even daily doses of our spam news.

This week Kristine Katherine Rusch wrote a great in-depth post on newsletters. She pointed out there are two types of newsletters that authors are using today: the old school, chatty  letter that reads like the newsy Christmas letter you get from Aunt Susie. Those newsletters appeal to your established fans who know your characters, and want to know what’s coming up and what’s going on with you personally.

Then there’s the newer type of newsletter which is…

View original post 67 more words

Leave a comment

Filed under Uncategorized

No Wasted Ink Writer’s Links

Leave a comment

Filed under Uncategorized

A ‘HOW TO 101:’ Resource Page for Authors & Bloggers – Update…

Chris The Story Reading Ape's Blog

 There are now over 300

‘HOW TO’

type posts on my blog

HOWTO 101:‘ page

img_8756Licence to use obtained Copyright : amasterpics123 at 123RF Stock Photo

To see the index of topics included

Click HERE

View original post

1 Comment

Filed under Uncategorized

New Series – Smorgasbord Book Promotion – Air Your Reviews – Kevin Morris, D.G.Kaye and Tina Frisco

Smorgasbord - Variety is the spice of life

I know that most of the book promotions are centred around the Cafe and Bookstore but I wanted to do a series that all authors can participate in even if they are not on the shelves. I have been putting book reviews into the Blogger Daily but find that there is more than enough to warrant a separate series.

This promotion is for authors who would like to share their latest review and also for book reviewers who feel that a particular author should get a little more promotion.

This week I was bemoaning the fact that readers have to put their reviews onto Amazon for each individual country since Amazon do not automatically carry over reviews from one account to another, despite monitoring all those separate accounts for ‘illegal’ reviews.

I hope that this new series will offer another opportunity to spotlight great reviews and whilst I shall be…

View original post 909 more words

Leave a comment

Filed under Uncategorized

Writers Can Help Themselves Get Lucky

A Writer's Path

Clover

by Allison Maruska

Don’t worry, this post is still approved for general audiences. Though if you’re looking for the more adult definition, this is the interwebs. Just don’t be gone too long, because that might not help your career advancement.

Anyway.

This post is about writers who make it, the ones who find the magical combination of timing and the right eyes and whatever else it takes to make it – you know, the writers who get lucky.

View original post 691 more words

Leave a comment

Filed under Uncategorized

Do You Have An Elevator Speech? #RRBC

Rave Reviews By Nonnie Jules

Right now, some of you are staring at this page wondering “What the heck is an elevator speech and why do I need one?”  Well, EVERY writer needs one if he wants to rub elbows with movers and shakers in this industry, and to me that could be anyone who has the ability to purchase my books.

An elevator speech is a very passionate, 60-90 second “spiel,” that you would pitch to the media or any individual or groups who might be interested in (again), purchasing your books.  But, to be effective, this “spiel” must accomplish two things:

  • It must point out three ways your books will change your audience’s lives, and…
  • It must be conveyed with such enthusiasm and passion, that it will be hard for the listener to say “NO” to you.

This elevator speech should literally last no longer than an elevator ride, which means if you’re…

View original post 261 more words

Leave a comment

Filed under Uncategorized