Tag Archives: marketing

Market Your Book For The Right Age

Nicholas C. Rossis

Reading time | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksHow much time do people of various ages spend reading? How true is the commonly held rule of thumb, that the older a person, the more they spend reading?

The answer can be found in a recent article by James Tozer published by 1843 (The Economist’s sister publication). It quotes data from the American Time Use Survey (ATUS), an annual survey run by the Bureau of Labor Statistics to examine how leisure time has changed in the last 10 years.

What, you may ask, is the main change since 2006? The rise of the mobile phone, is the simple answer. So, how has that changed the way people spend their leisure time?

The 65+ Group: More TV, Less Reading

Reading time data | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Image: 1843

To my surprise, it turns out that it’s the 65+ who have the greatest decrease in time reading. Their reading time has decreased from 50′ to…

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Your Five-Minute Guide to Pricing Your Self-Published Book…

Chris The Story Reading Ape's Blog

By Fred Johnson on The Book Designer site:

There’s one question that we editors hear again and again from the self-publishing writers we work with: how much should I charge for my first book?

It’s certainly a tricky question. The history of self-publishing is littered with tragic tales of overpriced and underpriced books falling at the wayside as stingy or sceptical crowds pass them by. It’s one of the most common mistakes self-publishing writers make.

What’s the Problem?

Pricing your book isn’t a one-size-fits-all kind of deal. It depends on what you’ve written, how long your book is, how established you are as a writer, and any recognition, reviews, or awards you or your work have amassed. The quality of the cover, formatting, and design will also play an important role. Before you think about pricing your book, look over these tips…

Guide to Pricing Your Self-Published Book

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MEET SALLY CRONIN

lucinda E Clarke

I’m really thrilled to have Sally as my guest this week. She is a tireless supporter of us Indie authors with lots of exposure (of the polite kind). She’s set up an online book store where she features authors and their books so it’s the very least I can do to return the favour. Do look out for her blogs, Smorgasbord – Variety is the Spice of Life they are always fun to read. How Sally finds the time to write books with all the time she spends helping other writers I’ve not the faintest idea, and moving from Spain to Ireland – I hope I’ve got that right Sally?

But that’s quite enough from me over to Sally, and we are all about to learn something very, very important.

sally wedding day 1980What’s in Name?

Sally Cronin has always been fascinated by names and their origins. Having met a number of people over…

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My best promotional source

Story Empire

Craig here today. I’ve read it before, but years of experience cements the comment: Your blog is your best promotional opportunity. Let’s talk about how it works, because it may not be how you think.

There are a couple of things you have to accept in order to make this work. Blogging is a form of social media, and you are the brand. You may think your book(s) are the brand, but that isn’t true.

I recommend not opening a book-titled blog. While this is curable over time, you might want to avoid this trap. What happens if you write a second, or subsequent book? The book isn’t the brand, you are.

Pick a title that has more longevity. I call my personal blog Entertaining Stories. (Shameless plug there.) You can see that it allows me to expand my content into multiple books, even multiple genres without the need…

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Amazon Has A Fake Book Problem

David Gaughran

Fake books – powered by clickfarms – are gatecrashing Amazon’s charts. And despite being aware of the issue for well over a year, Amazon has failed to resolve it.

If you look at the Kindle Store Best Seller charts right now, and click over to Free Books, you will see that the Top 20 currently has five suspicious-looking titles.

None of them have reviews. All were published in the last week. They have no Also Boughts – meaning they have had very few sales. Each of these titles are around 2,500 pages long, seem to have duplicated content, and are enrolled in Kindle Unlimited.

What is going on here?

For over fifteen months now, scammers have been raiding the Kindle Unlimited pot using a well-worn trick. They usually pilfer the content first of all – often by stealing an author’s original work and running it through a synonymizer – and…

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More Indie Publishing Tips

Author Don Massenzio

TandEFor me, indie publishing has consisted of a lot of trial-and-error to determine what things work and what things do not. Unlike other types of sales and marketing, as an author it is not only about selling books, but, to some degree, you are selling yourself. This is something I’m extremely uncomfortable with, but I’ve found some ways to adjust my approach to make it more tolerable.

This list consists of some of the things I’ve tried that have worked for me. Your mileage may vary.

Hard sell concept.

  • Blatantly asking people to buy your books doesn’t work. Instead, I’ve tried to use my blog, Facebook, and other social media to try to convince people that my work might be worth checking out. I do this by trying to entertain or teach with the material I post.

wordofmouth

  • Word of mouth is extremely important. Your existing readers are your best salespeople. I like interacting with them…

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Don’t Advertise With Amazon Until You’ve Read This

Nicholas C. Rossis

Yes, this is the long-promised post where I share my experience advertising with Amazon and the things I’ve learned — things that could make or break your campaign.

What I’ve Learned Advertising With Amazon

You may remember my past experiences with Amazon Marketing Services (AMS) and the recent plan I’d set for myself. I started promoting in April with 3 kinds of ads:

Ad #1: Sponsored Products, Manual Keywords

This was the bulk of my promos. I chose up to 1,000 keywords for each book and used them to target potential readers.

How does one come up with so many keywords, you ask? Well, there are two easy ways:

Advertising with Amazon (AMS) | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books1. Choose The Best-Selling Books In Your Genre

The first strategy requires that you find the genres in which your books sells. Amazon does some automatic choosing for you, and you can sometimes see these listed under your book details…

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