Tag Archives: marketing

Book Metadata? What The Heck Is Book Metadata?

Chris The Story Reading Ape's Blog

by Derek Haines  on Just Publishing Advice site:

Book metadata is in the end, what really sells ebooks, so you need to know about it.

If you are an author and self-publishing on Amazon, Kindle, Smashwords, Draft2Digital, Apple, B&N or anywhere else, you need to know what book metadata is, and how to use it to help sell more books.

Take it from me, as an author who has been chronically lazy and left many of my long list of previously published books unchanged from the day they were published; times have changed. And how!

I have been booted into action, however, by this book metadata stuff because, well, um, here comes my admission. Because my book sales were falling, and I know why.

I have not made it easy for readers to find my books. No matter how many great reviews my books may have, if readers can’t search and find…

View original post 83 more words

Advertisements

Leave a comment

Filed under Uncategorized

Media Training for Authors – Advertising – Covers, Titles and Key Words by Sally Cronin

Smorgasbord - Variety is the spice of life

I am continuing the series on media training and marketing for authors which is adapted from my media training course for small businesses and charities. Authors are small businesses with a product that needs marketing to obtain sales. Once you start thinking of yourself as a business it tends to focus your mind differently.

One of the jobs that gave me some perspective on marketing and promotion, was the several years I spent as advertising sales manager for a free paper in London and then a holiday publication company.

Part of my job was writing copy for clients who could not afford to spend a fortune with an agency. This was quite an interesting challenge because most companies, whatever their product wanted to put their name in large letters front and centre. So for example:

Great name, but what does the person who is looking for a new car see…

View original post 1,736 more words

Leave a comment

Filed under Uncategorized

4 Social Media Productivity Tips for Authors…

Chris The Story Reading Ape's Blog

By Frances Caballo  on The Book Designer site:

Image from Bigstock Photo

Every writer’s dream is to publish a book that soars in popularity and sells oodles of copies.

And perhaps every writer’s nightmare is learning how to market a book and then doing the marketing.

What’s a writer to do?

It’s like the chicken and the egg quandary – which came first? Well, in the world of publishing, the marketing starts before the book is finished. The idea for the book comes first, followed by the simultaneous acts of marketing and writing, and finally the book appears on virtual shelves, followed by even more marketing.

Whew! Is that a collective groan that I hear?

If all you want to do is write and publish books, cool. Go for it! But if you’d also like to sell books, the inevitable question is when will you commit yourself to learning how…

View original post 51 more words

Leave a comment

Filed under Uncategorized

How a Copywriter Would Write a Book Description to Hook Readers…

Chris The Story Reading Ape's Blog

By Lisa Brown  on The Just Publishing Advice site:

A book description is probably one of the most important sections of a book because a book buyer will read the book description before decide if the book is worth buying.

It is why you should pay extra attention to this if you want to up the sales of a book. If you are a writer who is writing a book description for someone else, you want to give the best service by acing the job.

It is a unique skill because it takes a very good writer to summarize an entire book. Perhaps it seems easier than it really is, but you are going to have to grab the attention of potential customers from your opening line.

Typing a manuscript is one thing. Understanding and communicating the contents of a book is something else. Copywriters are usually good at doing…

View original post 21 more words

Leave a comment

Filed under Uncategorized

You’ve got an awesome review of your book. Now what? #AuthorMarketing #Marketing

D.E. Haggerty

review blurbs 2There’s absolutely nothing better than reading an awesome review of your book. The very best are reviews that compare your writing/book to a favorite author. Whenever anyone compares one of my cozy murder mysteries to Janet Evanovich, I nearly pee my pants in glee. Naturally, you want to share that happiness with the entire freaking world! And then you think: “This is great opportunity to sell some books!” Yes, book sales! That’s what we like! That’s what we want!

Wait! Hold up! Before you start to spread quotes from that review all over social media, let’s talk a minute. First and foremost, do you have permission to share the review? Sorry, recovering lawyer here. Most bloggers and reviewers are happy for you to spread the word but a few aren’t. Professional review services such as Kirkus most definitely have strict rules about using their reviews. Just quickly check before you…

View original post 674 more words

1 Comment

Filed under Uncategorized

Why Self-Publishers Should Avoid Bookstores

CATHERINE RYAN HOWARD

Recently I was asked to write a sort of factsheet that would act as a starting point for Irish writers considering self-publishing their work. It was a really interesting experience for me because since I signed a traditional deal back in 2015 – Distress Signals was published in May of last year and my second thriller, The Liar’s Girl, will be out next March – I haven’t really spent too much time thinking about self-publishing. So it had been a while since I had to commit to paper (or screen) my feelings on it. Would my advice be different with the benefit of these past two years? Is there such a huge difference between sneaking a peek behind the curtain and getting to go play behind it that my views would change completely? Is there anything I said three, four or even five years ago that I would never…

View original post 789 more words

Leave a comment

Filed under Uncategorized

Why You Should Market to Grow Your Author Platform–Not to Sell Books…

Chris The Story Reading Ape's Blog

By Matt Aird  on The Book Designer Site:

Today, marketing specialist Matt Aird discusses a question that bedevils lots of authors when they begin their publishing journey. Are they marketing to sell their books, or to build their brand and platform? Here’s his report.

As authors, we’re responsible for spending our advertising dollars and marketing time in the most efficient ways possible. We don’t have five- or six-figure advertising budgets, or a team of people working around the clock. We need to get maximum impact from every single dollar and minute we invest.

What most authors might not consider however, is that there are two ways we can advertise.

We can advertise to sell books now. Or, we can market to build an Author Platform.

We’ll look at the differences between these two approaches in a moment, but first let me clarify what I mean by “Author Platform.”

Every author…

View original post 114 more words

Leave a comment

Filed under Uncategorized