Tag Archives: marketing

How a Copywriter Would Write a Book Description to Hook Readers…

Chris The Story Reading Ape's Blog

By Lisa Brown  on The Just Publishing Advice site:

A book description is probably one of the most important sections of a book because a book buyer will read the book description before decide if the book is worth buying.

It is why you should pay extra attention to this if you want to up the sales of a book. If you are a writer who is writing a book description for someone else, you want to give the best service by acing the job.

It is a unique skill because it takes a very good writer to summarize an entire book. Perhaps it seems easier than it really is, but you are going to have to grab the attention of potential customers from your opening line.

Typing a manuscript is one thing. Understanding and communicating the contents of a book is something else. Copywriters are usually good at doing…

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You’ve got an awesome review of your book. Now what? #AuthorMarketing #Marketing

D.E. Haggerty

review blurbs 2There’s absolutely nothing better than reading an awesome review of your book. The very best are reviews that compare your writing/book to a favorite author. Whenever anyone compares one of my cozy murder mysteries to Janet Evanovich, I nearly pee my pants in glee. Naturally, you want to share that happiness with the entire freaking world! And then you think: “This is great opportunity to sell some books!” Yes, book sales! That’s what we like! That’s what we want!

Wait! Hold up! Before you start to spread quotes from that review all over social media, let’s talk a minute. First and foremost, do you have permission to share the review? Sorry, recovering lawyer here. Most bloggers and reviewers are happy for you to spread the word but a few aren’t. Professional review services such as Kirkus most definitely have strict rules about using their reviews. Just quickly check before you…

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Why Self-Publishers Should Avoid Bookstores

CATHERINE RYAN HOWARD

Recently I was asked to write a sort of factsheet that would act as a starting point for Irish writers considering self-publishing their work. It was a really interesting experience for me because since I signed a traditional deal back in 2015 – Distress Signals was published in May of last year and my second thriller, The Liar’s Girl, will be out next March – I haven’t really spent too much time thinking about self-publishing. So it had been a while since I had to commit to paper (or screen) my feelings on it. Would my advice be different with the benefit of these past two years? Is there such a huge difference between sneaking a peek behind the curtain and getting to go play behind it that my views would change completely? Is there anything I said three, four or even five years ago that I would never…

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Why You Should Market to Grow Your Author Platform–Not to Sell Books…

Chris The Story Reading Ape's Blog

By Matt Aird  on The Book Designer Site:

Today, marketing specialist Matt Aird discusses a question that bedevils lots of authors when they begin their publishing journey. Are they marketing to sell their books, or to build their brand and platform? Here’s his report.

As authors, we’re responsible for spending our advertising dollars and marketing time in the most efficient ways possible. We don’t have five- or six-figure advertising budgets, or a team of people working around the clock. We need to get maximum impact from every single dollar and minute we invest.

What most authors might not consider however, is that there are two ways we can advertise.

We can advertise to sell books now. Or, we can market to build an Author Platform.

We’ll look at the differences between these two approaches in a moment, but first let me clarify what I mean by “Author Platform.”

Every author…

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The Importance of Categories and Keywords for Your Books on KDP…

Chris The Story Reading Ape's Blog

by Melinda Clayton  on the Indies Unlimited site:

I hate keywords. “Use keywords,” they say, for your blog post, your KDP book, your website, your AMS ads. Figuring out which keywords to use is harder for me than writing the actual post/book/ad. But I’m learning.

An example: the other day while checking the Amazon rank of one of my books after a sale, I noticed something odd. The rank in three different categories was showing. The first one was:

Books>Literature and Fiction>Genre Fiction>Historical>Cultural Heritage

That made sense. I’d selected cultural heritage as one of my categories upon publishing. The book is historical fiction, set deep in the Appalachian Mountains. The culture of that area during that time period is central to the story.

But the next line looked like this:

Kindle>Kindle Ebooks>Art, Music, and Photography>Drama & Theater.

The third line was even weirder:

Kindle Store>Whispersync for Voice>Drama

What the heck was…

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No Wasted Ink Writer’s Links

No Wasted Ink

no-wasted-ink-writers-links-logoHere we are at another Monday.  It is time for another batch of writer’s links here at No Wasted Ink.  This week I got into the nitty gritty of old fashioned paper communication, from research in old libraries, to printing paper, and even origami pop-up books.  I hope you enjoy this different spin on the modern age and go a little analog with me.

5 Ways to Write a Perfect First Draft (or Nearly)

Writing Tips: How To Create Immersive Worlds For Science Fiction And Fantasy

Writers on Social Media: Does It Even Make a Difference?

The Finer Points of Great Dialogue

Library Love: How Writers Conducted Research Before the Age of the Internet

The Write Life: How To Enjoy Summer and Still Be Productive

How to Make the Backstory Relevant to Plot and Character

HOW LETTERPRESS PRINTING CAME BACK FROM THE DEAD

The History of Movable Paper in One…

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Smorgasbord FREE Author and Blogger Promotion 2017…

Chris The Story Reading Ape's Blog

My aim is to not only promote authors and their books but to also recognise the work of bloggers who might not be published but have great writing skills. 

Take a read through the current promotions and the submission details please so that I can get your book or blog promoted as quickly as possible.

Promotional Opportunities include:

Cafe and Bookstore

Author Book Reading and Interview

and MORE:

Please read the guidelines in full HERE

I look forward to hearing from you

Sally G. Cronin

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