Tag Archives: marketing

5 Unique Book Marketing Strategies for Goodreads

How To Ebook

Many authors still have mixed feelings about Goodreads, but the reality is, if you want to sell more books, you need to engage with dedicated readers.

And there’s no better place to find dedicated readers than on Goodreads.

Every solid book marketing strategy fuses uniqueness with variety.

Only posting on your blog won’t sell more books, only posting on Facebook won’t sell more books, what you need to do is find a way to combine a number of channels in a management amount of time and use them in smart, unique ways.

In this piece I want to focus on Goodreads, and some book marketing strategies that often get overlooked.

READ MORE: https://www.amarketingexpert.com/5-unique-book-marketing-strategies-goodreads/

View original post


Leave a comment

Filed under Uncategorized

The One Thing That Will Kill Book Sales Dead—And 10 Ways to Avoid it…

Chris The Story Reading Ape's Blog

by Anne R. Allen

I never have as much time to read as I think I will, and my trusty old Kindle is pretty loaded up. So I’m a picky book-buyer. Unfortunately, there are a lot of readers like me out here, and you don’t want to lose us.

I’m often intrigued by a book’s cover and blurb, and sometimes a glowing review on Facebook or a book blog will send me to a buy page.

But I never buy without checking out the “LOOK INSIDE!” On most retail sites, that’s 10% of the book—which anybody can read free.

That  “LOOK INSIDE” freebie is your most important book sales tool.

Make sure it’s going to snag readers, not kill book sales just as you’re about to close the deal.

With many books—not only self-published, but trad-pubbed as well—the first few pages will stop the sale for me.

I admit my…

View original post 151 more words

Leave a comment

Filed under Uncategorized

Learn How To Market Your Books #MondayBlogs #amwriting…

Chris The Story Reading Ape's Blog

by Sacha Black

I get asked a lot of marketing and publishing questions. Most are easy to answer. But a teeny tiny nanosqueak percentage of them make my eye twitch. The ‘answer on a plate’ types who think there’s a magical panacea-button that will shower them in glittery dollar bills from their millionth book sale.

Anyway. I’m leashing my rant because contrary to excessive sarcasm and perpetual moaning, there is nothing I love more than helping people, especially if that help leads to selling or publishing books. And you know what helps you sell books?

Forehead creasing, caffeine addictions, midnight dates, multiple RSI cures and a laptop for a BFF.

Okay, fine. There are a few other things that rise out of the sweaty exhausted writer ashes to help bring in the dollars:

  • Understanding the market

  • Studying marketing

  • Studying copywriting

  • Experimenting

  • Being up to date with current trends

Find out more…

View original post 9 more words

Leave a comment

Filed under Uncategorized

5 Ways That Playing with Pricing Can Sell More Books – From the Writers in the Storm blog

Author Don Massenzio

Penny Sansevieri

Arrow pointing up over graph of money

Many authors talk about the complexity of book marketing, but sometimes it doesn’t have to be that hard. Sometimes all it takes is a tweak here or there to give your books a lift.

And with this being a new year, maybe it’s time for a new promotional boost that drives sales!

Adjusting a book price is often the last thing an author thinks of, but it’s a great tool to keep in your book marketing tool box if your book sales seem to be lagging.

You’ve probably heard this from other indie authors, or even experienced it yourself: once your book is on Amazon, it stagnates. You see virtually no movement.

And it’s disheartening to see your hard work just sit there. Believe me, I know. I hear it all the time. And, as an author myself, I understand.

But here’s the good news:…

View original post 14 more words

Leave a comment

Filed under Uncategorized

Book Metadata? What The Heck Is Book Metadata?

Chris The Story Reading Ape's Blog

by Derek Haines  on Just Publishing Advice site:

Book metadata is in the end, what really sells ebooks, so you need to know about it.

If you are an author and self-publishing on Amazon, Kindle, Smashwords, Draft2Digital, Apple, B&N or anywhere else, you need to know what book metadata is, and how to use it to help sell more books.

Take it from me, as an author who has been chronically lazy and left many of my long list of previously published books unchanged from the day they were published; times have changed. And how!

I have been booted into action, however, by this book metadata stuff because, well, um, here comes my admission. Because my book sales were falling, and I know why.

I have not made it easy for readers to find my books. No matter how many great reviews my books may have, if readers can’t search and find…

View original post 83 more words

Leave a comment

Filed under Uncategorized

Media Training for Authors – Advertising – Covers, Titles and Key Words by Sally Cronin

Smorgasbord - Variety is the spice of life

I am continuing the series on media training and marketing for authors which is adapted from my media training course for small businesses and charities. Authors are small businesses with a product that needs marketing to obtain sales. Once you start thinking of yourself as a business it tends to focus your mind differently.

One of the jobs that gave me some perspective on marketing and promotion, was the several years I spent as advertising sales manager for a free paper in London and then a holiday publication company.

Part of my job was writing copy for clients who could not afford to spend a fortune with an agency. This was quite an interesting challenge because most companies, whatever their product wanted to put their name in large letters front and centre. So for example:

Great name, but what does the person who is looking for a new car see…

View original post 1,736 more words

Leave a comment

Filed under Uncategorized

4 Social Media Productivity Tips for Authors…

Chris The Story Reading Ape's Blog

By Frances Caballo  on The Book Designer site:

Image from Bigstock Photo

Every writer’s dream is to publish a book that soars in popularity and sells oodles of copies.

And perhaps every writer’s nightmare is learning how to market a book and then doing the marketing.

What’s a writer to do?

It’s like the chicken and the egg quandary – which came first? Well, in the world of publishing, the marketing starts before the book is finished. The idea for the book comes first, followed by the simultaneous acts of marketing and writing, and finally the book appears on virtual shelves, followed by even more marketing.

Whew! Is that a collective groan that I hear?

If all you want to do is write and publish books, cool. Go for it! But if you’d also like to sell books, the inevitable question is when will you commit yourself to learning how…

View original post 51 more words

Leave a comment

Filed under Uncategorized