Tag Archives: readers

Good News: Reading Is Still Popular

Marketing Christian Books

Reading is still popular. In fact, most people have good intentions about reading!

A study conducted by OnePoll on behalf of Rakuten Kobo found that 71% of Americans say they’d like to read more than they currently do. Our busy and distracted lives present barriers to reading more. Survey respondents reported that these main barriers include:

  • Scrolling through social media (49%)
  • Playing games on a phone (30%)
  • Watching TV shows (29%)
  • Sitting in Traffic (28%)
  • Constantly checking their phone (26%)

The good news is that the majority of Americans are still reading. Check out these five findings on books and reading in the United States.

Related Posts:
The Book Industry Is Still Strong
Effective Marketing to a Declining Reading Populace
Is Reading in Trouble?

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When Free Isn’t Really Free – Guest Post by, Jaq D Hawkins…

Chris The Story Reading Ape's Blog

One of my pet peeves in marketing is when someone offers something for free, but it isn’t really free. For example, recently I clicked on a free sample for a cosmetic, only to find that after getting your address details, they ask for a credit card because to get the free sample you have to subscribe to receiving a jar of cream every month and according to reviews, trying to cancel it is a nightmare! I closed the window and moved on.

In the realm of book sales, giving away free books has been a legitimate tactic since the indie publishing culture started. In the early days, free sales on Amazon would bump your sales figures and bring your book into that coveted top 100 where full price sales would follow. Amazon changed that so that the free books don’t affect the paid sales figures, but many authors still do…

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How to Connect With Your Readers

A Writer's Path

by Meg Dowell

The writer-reader connection is delicate.

Possibly one of the biggest challenges new writers face is figuring out how to create a bond between themselves and people they may never meet face-to-face.

How do you connect with someone in such a way that they feel you’re speaking only to them?

How do you make a stranger feel like someone, finally, GETS IT?

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Sally’s Cafe and Bookstore – Summer #Sale – #Free Books – Olga Nunez Miret, Paul Andruss and Sally Cronin

Smorgasbord Blog Magazine

Welcome to the second of the Summer Sale posts where authors in the bookstore are offering their books FREE. That would include one of my books which I have put in the sale too.

N.B: There are still three places left for Saturday 21st Summer Sale for books that are currently FREE on Amazon or Smashwords. If you are in the cafe and bookstore and would like to feature one of your books please email me the link. sally.cronin@moyhill.com

There is no pressure but it would be amazing if you could see your way to reviewing the books that you download, and if you don’t have an account on Amazon, popping it on Goodreads.

But first Olga Nunez Miret is offering her novella Escaping Psychiatry: Beginnings FREE this month.  It is timely as Olga is currently finalising the English version of the next book in the series Escaping Psychiatry…

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Book Giveaways in 2018

chrismcmullen

Image from ShutterStock.

BOOK GIVEAWAYS

Two of the most popular methods that authors and publishers use to hold contests for book giveaways have changed.

  • Amazon Giveaways have undergone a series of changes.
  • Goodreads Giveaways changed significantly as of January, 2018.

So 2018 is a good time for a new post regarding how to host a book giveaway.

WHY HOST A GIVEAWAY?

A giveaway is one tool that authors and publishers utilize to help with book marketing.

Following are the main goals for a book giveaway.

  • Help create buzz and initial exposure for a new book release.
  • Give the author a chance to call attention (in other forms of marketing) to a contest, rather than always calling attention directly to the book.
  • Hope that some of the winners will write book reviews.
  • Hope that the winners love the book so much that they help with word-of-mouth sales.

When a book is…

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Darkness Defines the Light – Guest Post by, Tina Frisco…

Chris The Story Reading Ape's Blog

Image courtesy of Ningren

Without darkness, light would have no definition. Without evil, good would never be challenged to expand. Without definition and challenge, there would be no growth. Without growth, our spirits would not evolve.

Many indigenous peoples say the Earth is a schoolhouse and we incarnate here in order to learn. This makes sense only if we view the spirit as separate from the corporeal. If we do, then advancing to higher consciousness and an elevated spiritual plane holds great promise for human transcendence.

The Earth is a bipolar planet. Since all matter converts to energy, we can infer that our lessons will be of a bipolar nature. Darkness and evil are not, in and of themselves, our enemies. When we set up something as the enemy, we constrict and lose all prospect of growth. When we see adversity as our ally, our growth potential expands and accelerates.

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Let Us Keep Our Hearts Open – Guest Post by, Tina Frisco…

Chris The Story Reading Ape's Blog

Figure 1 Courtesy of Lucie Stastkova

It is easy to close our hearts; not so easy to keep them open. Or so it seems …

When we experience emotional pain, a common human response is fight or flight. Become angry or shut down. Neither of these reactions solves anything, and both can cause serious health problems if sustained over time.

Fear is the culprit in any action or reaction that is not love-based. It obscures awareness and keeps us ignorant of its deleterious effects. It constricts our bodies, imprisons our minds, catapults our emotions, and darkens our spirits. When trapped in fear, it is impossible to keep our hearts open.

If we close our hearts to one, we close them to all. Open is open and closed is closed. At one time, this was a difficult concept for me to get my head around. I thought I could open and…

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