Good News: Reading Is Still Popular

Marketing Christian Books

Reading is still popular. In fact, most people have good intentions about reading!

A study conducted by OnePoll on behalf of Rakuten Kobo found that 71% of Americans say they’d like to read more than they currently do. Our busy and distracted lives present barriers to reading more. Survey respondents reported that these main barriers include:

• Scrolling through social media (49%)
• Playing games on a phone (30%)
• Watching TV shows (29%)
• Sitting in Traffic (28%)
• Constantly checking their phone (26%)

The good news is that the majority of Americans are still reading. Check out these five findings on books and reading in the United States.

Related Posts:
The Book Industry Is Still Strong
Effective Marketing to a Declining Reading Populace
Is Reading in Trouble?

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Buy New, Get Secondhand? The Latest From Amazon – Kara Isaac

Chris The Story Reading Ape's Blog

A couple of months ago there was a bit of a kerfuffle (to put in mildly) in the publishing world when Amazon announced a change in their “buy box” policy when it came to books. That magical little box that looks a lot like this…

Previously, the buy box for books was always Amazon (see above) which meant that when someone bought a book it was (a) brand new and (b) the publisher (and by default the author) were paid for it. Recently, Amazon changed their policy to allow other third party sellers to “bid” for the buy box and sell “as new” copies of books as if they are new “new”.

So now, we have a buy box that can now look a little something like this…

The impact is huge because, honestly, who really looks at who the vendor is in the buy box? Most people just assume…

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