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Buy New, Get Secondhand? The Latest From Amazon – Kara Isaac

Chris The Story Reading Ape's Blog

A couple of months ago there was a bit of a kerfuffle (to put in mildly) in the publishing world when Amazon announced a change in their “buy box” policy when it came to books. That magical little box that looks a lot like this…

Previously, the buy box for books was always Amazon (see above) which meant that when someone bought a book it was (a) brand new and (b) the publisher (and by default the author) were paid for it. Recently, Amazon changed their policy to allow other third party sellers to “bid” for the buy box and sell “as new” copies of books as if they are new “new”.

So now, we have a buy box that can now look a little something like this…

The impact is huge because, honestly, who really looks at who the vendor is in the buy box? Most people just assume…

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